Rosh Sillars Social media and digital marketing for photographers.

1) Whats new? News, updates and releases related to digital marketing:

• A) Foursquare rolls out new buttons
• B) New Facebook insights
• C) New YouTube Design
• D) New Google Drop-down menu

2) Topics of the week – digital marketing and social media.

• A) Social media – You are talking but are you listening?
• B) CEO bans email and encourages social networking

3) The Driven Business Tips: Create a list of blog, or social media topic to draw from.
4) App of Week: Mixtab
5) link of the week: The Top 25 Social Media Terms You Need To Know
6) Action item: Take a look at the new insights for Facebook and Linkedin.

1) YouTube has updated their design to integrate (like other Google properties) with Google+.

2) Facebook has updated their insights (analytics) improving content effectiveness tracking.

3) LinkedIn added group demographics statistics to better understand the quality of each of its groups.

4) FourSquare has created its own button for publishers. The button is aimed at supporting retail websites.

5) Facebook increased status updates to 60,000 characters.

6) Google is replacing the account black navigation bar with a new drop-down menu.

What would you add?

• A) Klout scores your Google+ activity.
• B) New YouTube design  -  How to Enable the New YouTube Design Now.
• C)  Adobe is pulling Flash.
• D) GetListed.org

• A) Colby’s phoned-in question. (You can call too 1 646 397 6741)
• B) SEO: How to develop a SEO plan.

QR codes are taking off.  My next thought is will these nifty, but ugly codes litter the landscape?

They are useful to deliver a message to people with smart phones. These codes are flexible. They can display a simple message, direct people to a website landing page or lead to a PayPal transaction. So far I’ve found linking QR codes to videos on YouTube to be my favorite use as marketer and viewer.

Overkill?

If everything has a QR code on it, it might become overwhelming.  Will people become QR code blind? – just like they have become blind to banner ads and Google search advertising.

I believe the answer will be determined by the people who create these codes.  If the majority of QR codes add value then smart phone users will be excited to scan them.  If codes are created to deliver useless spam and hardcore self promotion people will not take the time.

Marketers it’s up to you to make QR codes litter or beautiful flowers.

Rosh

• Podcast title: The Driven Business
• Hosts Rosh Sillars and Greg Evans.
• Time 28:16
• Bi-weekly podcast
• The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the digital world.
• Topics in this weeks show:  Using video to promote your business,  using video for testimonials, youtube, branding, personal branding, corporate branding, using video to representing yourself, create trust, using video for demonstration, video can help your bottom line, education use of video, using behind the scenes to develop relationships with clients,  tips and tricks for video, lighting, be aware of the shadows in video, how do you frame the shot?, Audio is very important, tools for audio, should you record audio separately? Pay attention to the details. vemeo.com
• Rosh Twitter
• Comment line 206 202 3568
• Synectics Media email
• Email Rosh
• Email Greg
• Synectics Media –  248 246 6855