Above is an example of a report from Google website optimizer. The goal of this part of my campaign was to optimize a landing page to encourage people click on a button leading them to second page encouraging visitors to download some information. Website optimizer allows you to create multiple pages, the system will alternate [...]
Posts Tagged ‘website’
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We have been following the increase in mobile traffic through many of our clients’ websites. Over the last couple years, mobile traffic has at least doubled year over year. For many of our retail clients, mobile is 20% of their total website traffic. If your website is not designed for mobile users, you may be [...]
One of the first places to start when it comes to search engine optimization (SEO) is what would you type in the search box? If you were looking for what you do, what would you ask Google? It means very little to be number one in search results for who you are. Your company name [...]