Every year video becomes more important to marketers. It has many uses and soon, if not already, video will be the standard for every website. Here are six ways you can use video now to support your marketing:

YouTube makes it easy to upload, tag, and share videos. Their analytics gives the video producer insight as to when people lose interest and stop viewing their videos. This is very useful to support better video production.

Service is an important part of keeping the customers you have worked so hard to earn. Customer service cannot be ignored and videos made from screen captures can answer questions not easily expanded with still images or text.

Testimonials help visitors gain confidence in your product or service through the endorsements from your satisfied customers. Develop a library of videos from every person willing to share their experience with your company. It will pay dividends.

Video podcasting on a regular basis will help to earn credibility for your company as an expert in your field. Make sure you offer interesting information that people looking for your service or product would find valuable.

People find behind-the-scenes videos interesting. They can be used as part of a podcast, valuable how-to presentations and in conjunction with testimonials. Keep your video camera handy because you never know when an opportunity will arise.

Lastly, it is a good idea to have an introduction video on the front page of your website. This is something we do for clients on a regular basis. We are working on new videos for our own front pages. They increase interaction, time on site, and help to develop a relationship with prospects during the first impression or visit to your website.

The use of video on websites, blogs, and in social media will continue to become expected by viewers. Having video will become as important as having a website and being involved in the social media. What’s your plan?

Rosh

According to Google and their experiment with retail stores – retail outlets do receive a lift in sales as a result of Adwords advertising buys.

In my opinion, based on reading between the lines of the above video, you need to spend a lot of money. Big budgets result in what is effectively a branding campaign.

If enough people are exposed to a name or brand enough times, statistics suggest a percentage of those viewers will take action. Like a billboard, TV commercial or radio advertisement, a large branding campaign with a good message will drive in-store traffic.

The question is – are there better branding and advertising avenues? Is a Google AdWords branding campaign more efficient and less costly than other traditional options?

If you have the budget (over a few hundred dollars a day) it’s worth a targeted regional market test.

Rosh

• Podcast title: The Driven Business
• Hosts Rosh Sillars and Greg Evans.
• Time 20:55
• The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners.
• Show Notes: Canon 5D, Sony Flip, Facebook like it.

• Rosh Twitter
• Comment line 206 202 3568
• Synectics Media email
• Email Rosh
• Email Greg
• Synectics Media –  248 246 6855

• Podcast title: The Driven Business
• Hosts Rosh Sillars and Greg Evans.
• Time 28:16
• Bi-weekly podcast
• The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the digital world.
• Topics in this weeks show:  Using video to promote your business,  using video for testimonials, youtube, branding, personal branding, corporate branding, using video to representing yourself, create trust, using video for demonstration, video can help your bottom line, education use of video, using behind the scenes to develop relationships with clients,  tips and tricks for video, lighting, be aware of the shadows in video, how do you frame the shot?, Audio is very important, tools for audio, should you record audio separately? Pay attention to the details. vemeo.com
• Rosh Twitter
• Comment line 206 202 3568
• Synectics Media email
• Email Rosh
• Email Greg
• Synectics Media –  248 246 6855