Podcast title: The Driven Business Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 26:35 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Tim Kloote Time: 17:29 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share [...]

It’s been a year and a half since the release of the official Tweet button.  During this time I’ve continued to use TweetMeme – a popular third party application. Was this the right move? Early reviews suggest that TweetMeme is more effective – showing more Tweets than the Twitter Tweet button. I couldn’t find a [...]

It has taken five years, but it seems that Twitter has gotten the hint that photography is an important part of their media stream. Twitter recently rolled out their new photo upload button.  The camera shaped icon is located under the status update box under the heading “what’s happening?”. The add your location icon is [...]

Commenting on blogs is a great way to develop relationships.   Bloggers work hard and every comment is treasured.  Unfortunately, the rise of other social media has detoured many comments to sites like Twitter and Facebook.  This tends to leave some high quality bloggers feeling a little lonely. If your goal is to develop relationships than [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans Time 18:20 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment line: 646 [...]

What do you do once you have your social media plan in place? You understand the importance of a plan. We use the solar system method to layout our strategy for Synectics Media and our clients.  In the solar system method the sun represents your website in the center.  This is where you convert.  Closely [...]

Yesterday Twitter released the follow button and today Google countered with the +1 button.  Should you place all the new buttons on your web pages? The Twitter Tweet and Facebook Like buttons are standard.  Every page should have them available for viewers to share with their friends and followers. New buttons such as the Google [...]

Where is the best place to put your social media share icons? It seems logical that the bottom of the page would be the best place.  Obviously, when people are done reading they will want to share your great article on Facebook and Twitter. I’ve been experimenting and found that keeping the buttons at the [...]

Every event should have a hashtag.  This is a keyword with # sign next to it. This symbols helps people find, follow and connect with people tweeting about your event though twitter search. Once people find the hashtag they can save it and follow all the tweets related to the event. Why? This builds a [...]