As someone who has been involved with multiple corporate social media campaigns – it has become very obvious what works. Don’t wait. Too many companies decide to use social media as part of a campaign before they have opened up a single account.  The companies that already have an established community do much better than [...]

Many companies wonder where to start with social media. One of the biggest complaints about social media is that the people within an organization don’t have time to dedicate to the process.  When it comes to marketing and public relations businesses have two options – spend money or time. Social media is a representation of [...]

Every year video becomes more important to marketers. It has many uses and soon, if not already, video will be the standard for every website. Here are six ways you can use video now to support your marketing: YouTube makes it easy to upload, tag, and share videos. Their analytics gives the video producer insight [...]

I subscribe to the concept that everything you do is related to marketing.  The list below is streamlined and updated for 2011. It is based on previous business and marketing lists I’ve created.  Enjoy. Create a Web site. If you don’t have one -  you are not in business. Start a blog. Note that social [...]

I’ve been doing this social media thing for a long time. It’s important. It works. I’m done trying to convince you. Now that everyone has their voice back (taken by the mass media in the 20th century). Millions of people have claimed their turf as a VIP (very important person) in the social media. Join [...]

Happy to be moved into our new space. This week we share a few new trends and ideas. Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:00 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on [...]

This week we talk the about do’s and don’ts of social media. The Driven Business podcast is about integrated marketing.  Integrated marketing is about using the best of online and offline marketing to produce results that work.  Please be apart of the conversation by calling the comment line 206 202 3568. Podcast title: The Driven [...]

The Driven Business Show Notes. The Driven Business is about integrated marketing.  Using the best of online and offline marketing to produce results that work.  Please be apart of the conversation by calling the comment line 206 202 3568. The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:00 Bi-weekly podcast The Driven Business [...]