Pinterest is one of the hottest social media platforms of 2012.  If you have a good idea, cool product or unique service with a   quality visual to accompany it — you have an opportunity.  The Pinterest community will help to spread the word. Pinterest is a visual sharing community.  People pin items they find interesting [...]

You can make a good argument about many things being the biggest social media mistake.  obviously, the biggest mistake is the mistake you make. Being too aggressive is certainly a big mistake, talking about yourself all the time tends to hurt your chances of success and believing it’s all about how many people are following [...]

Podcast title: The Driven Business Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 26:35 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment [...]

Why would you take the time to review your LinkedIn Analytics? Did you know Analytics are available for your business page? Search for your company in the search box on LinkedIn.  If you are an administrator for your company page you should see a tab for Analytics LinkedIn Analytics are not very deep, but if [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Tim Kloote Time: 17:29 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share [...]

  We have been following the increase in mobile traffic through many of our clients’ websites.  Over the last couple years, mobile traffic has at least doubled year over year. For many of our retail clients, mobile is 20% of their total website traffic.  If your website is not designed for mobile users, you may be [...]

Google+ is made for social marketing. Social media is designed to be social. People don’t want messages they are not interested in hearing, seeing or receiving.  Unfortunately, many social media marketers use old school methods and shotgun messages to everyone.  Messages that don’t resonate with recipients and doesn’t foster social communication and relationships. Google+ offers [...]

Commenting on blogs is a great way to develop relationships.   Bloggers work hard and every comment is treasured.  Unfortunately, the rise of other social media has detoured many comments to sites like Twitter and Facebook.  This tends to leave some high quality bloggers feeling a little lonely. If your goal is to develop relationships than [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans Time 18:20 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment line: 646 [...]

As someone who has been involved with multiple corporate social media campaigns – it has become very obvious what works. Don’t wait. Too many companies decide to use social media as part of a campaign before they have opened up a single account.  The companies that already have an established community do much better than [...]