Podcast title: The Driven Business Podcast online since July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 24:43 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what [...]

Google+ is made for social marketing. Social media is designed to be social. People don’t want messages they are not interested in hearing, seeing or receiving.  Unfortunately, many social media marketers use old school methods and shotgun messages to everyone.  Messages that don’t resonate with recipients and doesn’t foster social communication and relationships. Google+ offers [...]

As someone who has been involved with multiple corporate social media campaigns – it has become very obvious what works. Don’t wait. Too many companies decide to use social media as part of a campaign before they have opened up a single account.  The companies that already have an established community do much better than [...]

Below is a list of seven helpful marketing infographics. Boosting sales on Facebook Mobile  Marketing infographic How small businesses are using social media The history of marketing New Marketing Trifecta Social Marketing Compass How people share content on the web  

by John Jantsch

If you start off in a sprint at the beginning of a marathon, you will not complete the race. Social media is not mandatory.  Social media is one option in a sea of marketing opportunities.  If your business is all about the numbers – consider other marketing methods such as direct mail, email, Google or [...]

QR codes are taking off.  My next thought is will these nifty, but ugly codes litter the landscape? They are useful to deliver a message to people with smart phones. These codes are flexible. They can display a simple message, direct people to a website landing page or lead to a PayPal transaction. So far [...]

I subscribe to the concept that everything you do is related to marketing.  The list below is streamlined and updated for 2011. It is based on previous business and marketing lists I’ve created.  Enjoy. Create a Web site. If you don’t have one -  you are not in business. Start a blog. Note that social [...]

I’ve been doing this social media thing for a long time. It’s important. It works. I’m done trying to convince you. Now that everyone has their voice back (taken by the mass media in the 20th century). Millions of people have claimed their turf as a VIP (very important person) in the social media. Join [...]

The Driven Business Show Notes. The Driven Business is about integrated marketing.  Using the best of online and offline marketing to produce results that work.  Please be apart of the conversation by calling the comment line 206 202 3568. The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:00 Bi-weekly podcast The Driven Business [...]