Rosh Sillars Social media and digital marketing for photographers.

1) Whats new? News, updates and releases related to digital marketing:

• A) Foursquare rolls out new buttons
• B) New Facebook insights
• C) New YouTube Design
• D) New Google Drop-down menu

2) Topics of the week – digital marketing and social media.

• A) Social media – You are talking but are you listening?
• B) CEO bans email and encourages social networking

3) The Driven Business Tips: Create a list of blog, or social media topic to draw from.
4) App of Week: Mixtab
5) link of the week: The Top 25 Social Media Terms You Need To Know
6) Action item: Take a look at the new insights for Facebook and Linkedin.

1) YouTube has updated their design to integrate (like other Google properties) with Google+.

2) Facebook has updated their insights (analytics) improving content effectiveness tracking.

3) LinkedIn added group demographics statistics to better understand the quality of each of its groups.

4) FourSquare has created its own button for publishers. The button is aimed at supporting retail websites.

5) Facebook increased status updates to 60,000 characters.

6) Google is replacing the account black navigation bar with a new drop-down menu.

What would you add?

LinkedIn has excellent new statistics available for their groups.  The stats make it easier to decide if you are attracting the right audience to your professional group.  If you are considering participating in a LinkedIn group, you can now check out the demographics.

There are a number of good groups in LinkedIn.   Unfortunately, there are many groups that are a waste of your time.  When considering a group you should look beyond the title and observe the conversations.  If you find value in what people are talking about take a moment to review the new statistics.

Don’t judge a group only by the stats alone.

The statistics will tell you how many members belong to the group and how many comments were posted over the last week.  The system also has graphs to help you visualize the growth or decline of the group over time.

The demographics display where the majority of the members are located, their corporate rank and the types of jobs they do or manage.

Make sure you don’t join a group full of people who are only concerned about selling you something.  At the same time don’t be that person whose only focus is selling their stuff.  Listen and participate by asking and answering relevant questions.

Once you have a quality track record, you may earn the right to share your product or services as a solution when appropriate.  Of course, it all depends on the group polices and attitude of the participants.

Rosh

Why would you take the time to review your LinkedIn Analytics?

Did you know Analytics are available for your business page? Search for your company in the search box on LinkedIn.  If you are an administrator for your company page you should see a tab for Analytics

LinkedIn Analytics are not very deep, but if you are sharing products, services or recruiting it is important to know if people are looking at your information.

Even if you are not taking advantage of the business opportunities LinkedIn offers it is good to review the over all trend. Are more people searching for your company?

If you are running a branding campaign your LinkedIn statistics can be used as one measure of increase company brand awareness.

• A) Google Wallet
• B) Linkedin Timeline
• C) Twitter bought tweetdeck

4) Link of the week: http://blog.hubspot.com/blog/tabid/6307/bid/14690/5-Steps-to-an-Awesome-B2B-Facebook-Page.aspx

5) Action item: Find your microphone.

Podcast title: The Driven Business
Hosts: Rosh Sillars and Greg Evans.
Time 13:00
The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners.
Comment line: 646 397 6741
Email rosh: rosh@synecticsmedia.com
Email greg: gevans@synecticsmedia.com
Synectics Media Twitter
Synectics Media facebook

Show Notes:

• Podcast title: The Driven Business
• Hosts: Rosh Sillars and Greg Evans.
• Time 23:05
• The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners.
• Show Notes:

• A) Feedburner update: More analytics
• B) New Linked in Pages: recommendations – direct ads
• C) Google place update important changes in display -  more info http://su.pr/5CTx8F

• A)  Join an online professional group.
• B)  Check you insights for search at different time ranges.
• C)  Take time for R and R http://www.entrepreneur.com/article/217365

• A) Linkedin has added more professional information to their profile.
• B) Google Link analysis in webmaster tools.

2) Topics of the week – digital marketing and social media.

• A) What information should you share on line?
• B) End of CD or optical drives?

3) The driven business three tips:

• A) Mix your QR codes with Social Media.
• B) What do you consider social media success? Define it.
• C) Write a guest post on another blog.

4) link of the week:  Hub spot: http://blog.hubspot.com/blog/tabid/6307/bid/6788/9-Awesome-Ways-to-Market-a-Business-Blog
5) Action item of the week: Check out Prezi – presentation software.

• Podcast title: The Driven Business
• Hosts Rosh Sillars and Greg Evans.
• Time 20:20
• The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the digital world.
• Topics on this weeks show:  Do’s and don’t of social media, Twitter, Facebook, Linkedin, Blogs, Who is following you? Solving problems with social media. Social media can be a waste of time or a powerful tool.
• Rosh Twitter
• Comment line 206 202 3568
• Synectics Media email
• Email Rosh
• Email Greg
• Synectics Media –  248 246 6855