In Google Analytics, under keywords, you will find the total number of keywords used to find your website via the search engines. This is an important number. What is your number? Too many business owners focus only on the rankings of their favorite keywords in search results.  They define success by their pet keywords moving [...]

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Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Steve Gualtieri Time: 20:49 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Host Steve Gualtieri Time 24:45 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with [...]

  It looks like Dell Computer is considering using Google+ hangouts for customer service. Smart. Video conferencing is powerful.  Free is even better. How can your company use Google+ hangouts? Customer service is a good start.  Face to face communication is much more effective than audio or written.  A large percentage of communication is non-verbal [...]

Google+ is made for social marketing. Social media is designed to be social. People don’t want messages they are not interested in hearing, seeing or receiving.  Unfortunately, many social media marketers use old school methods and shotgun messages to everyone.  Messages that don’t resonate with recipients and doesn’t foster social communication and relationships. Google+ offers [...]

Commenting on blogs is a great way to develop relationships.   Bloggers work hard and every comment is treasured.  Unfortunately, the rise of other social media has detoured many comments to sites like Twitter and Facebook.  This tends to leave some high quality bloggers feeling a little lonely. If your goal is to develop relationships than [...]

  The answer to the question depends on your target. The main general difference between Google and Facebook is that  Google AdWords target search results and Facebook targets demographics and interests.  Both are valid methods of advertising. Few people list their interest as the law unless they are a lawyer.  If someone is searching for [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans Time 18:20 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment line: 646 [...]