Above is an example of a report from Google website optimizer.  The goal of this part of my campaign was to optimize a landing page to encourage people click on a button leading them to second page encouraging visitors to download some information.

Website optimizer allows you to create multiple pages, the system will alternate the pages and report back how each page performed against the other(s).  As you can see from the data above my test page did 37% better than the original page.   That was significant enough for me to replace the original page with my challenging page.

As tempting as it is to make judgements early in the process make sure your pages have at least 100 total visitors before you come to any conclusions or stop the campaign.

The next step in the process is to test another page to see if I can make additional improvements.  First, I will let the winner run a while.  If you immediately challenge the winning page you may lose out on opportunities, especially if your new challenge page does poorly.   Give each campaign time to breath.

Once you have established a winning page, don’t make major changes moving forward.  One adjustment is best.  The reason is if you make multiple adjustments to the challenge page you will not know which of the changes helped or hurt the new page.

Ultimately, the above campaign had three pages in the sales funnel.  A landing page, email/download page and a thank you page.  Both the landing page and download page needed to be optimized to improve conversions.   The landing page ,at the time of this writing, has a 32.1% conversion rate and the email page has a 32% conversion rate.  This means about 10 out of every 100 people who visit the landing page move through the sales funnel by clicking the right button, entering their email and download the information.

If your landing page receives 100 visitors a month minor tweaks once in a while are OK.  If your site receives 10,000 or more a month additional tweaks can represent a lot of money.  Even a .05 percent improvement can make a big income difference on high traffic websites.

Optimizer is not hard to use, but you do need to understand how to insert a little code into your webpages.

When should you use optimizer?  When you are trying to decide on an important page for  your website, optimizer is often helpful.  I recommend you use website optimizer every time you use landing pages for email or internet advertising.  And you should always use landing pages for these campaigns.

Rosh

Synectics Media Facebook

1) Whats new? News, updates and releases related to digital marketing:
A) Instagram for Android
B) Google Ads targeting Zip codes (like Facebook)
C) Who is number 3? in social media.
D) Timeline full swing now for pages.
2) Topics of the week – digital marketing and social media.
A) Book launch process… http://www.onehourphotographer.com  After you download the book email me if you would like the full version.
3) The Driven Business Tips (optional)
4) App of Week:www.clarify-it.com better screen shot software
5) link of the week:http://socialmediatoday.com/pammoore/476234/15-must-know-tips-rock-your-new-facebook-timeline-business-page
6) Action item: Champion someone in social media

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Podcast: Play in new window | Download

Linkedin is more than just a resume holder. It is a great research tool.

1) Whats new. News, updates and releases related to digital marketing:

• A) Apple is worth more than Microsoft and Google combined
• B) Linked in 150 million (and posting a profit)
• C) 50 million views — walk off the earth
• D) Nine mew languages for Google Analytics
• E) Google + still growing
• F) sqrt(cos(x))*cos(300x)+sqrt(abs(x))-0.7)*(4-x*x)^0.01, sqrt(6-x^2), -sqrt(6-x^2) from -4.5 to 4.5

2) Topics of the week – digital marketing and social media.

• A) Linkedin opportunites
• B) Rosh shares a business story about good business “The Film Story”
• C) Email from Joy

3) App of Week: Name check namechk.com
4) Link of the week: 6 reasons you need to charge more
5) Action item: Up date your Linkedin account

Share and Rate us

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Podcast: Play in new window | Download

1) Whats new. News, updates and releases related to digital marketing:

• A)Forrester: Nearly 50% of businesses now issuing Macs, 27% support the iPad
• B) FBI wants to monitor social networks
• C) Google policy

2) Topics of the week – digital marketing and social media.

• A) Marketing solar system – Are your planets revolving or floating away?

3) The Driven Business Tips (optional)
4) App of Week: Launch List
5) link of the week: Online press releases
6) Action item: Synchronize your marketing efforts

Share us with your friends!

Podcast: Play in new window | Download

Podcast: Play in new window | Download

Podcast: Play in new window | Download

Pinterest is one of the hottest social media platforms of 2012.  If you have a good idea, cool product or unique service with a   quality visual to accompany it — you have an opportunity.  The Pinterest community will help to spread the word.

Pinterest is a visual sharing community.  People pin items they find interesting to their personal digital bulletin boards.  Members often have multiple themed boards.  Some people will collect ideas for their new home, create a visual grouping of material goals or collect craft ideas.

Community members may follow other members or boards they find interesting. They can repin or share their favorite pinned items found within the community or around the web.

One nice side effect of your images being pinned within Pinterest community are the search engine optimization (SEO) benefits.  Pinterest links to the original webpage the photograph or graphic is located.  Pinterest also delivers traffic from activity on their website from people interested in more information about the subject.  For marketers and business owners that is good news for their product or service.

Other websites such as Quora are experimenting with similar bulletin board features.  As with any new social media concept you never know what website will be the last standing, but for now Pinterest is worth your attention.

Rosh