If you start off in a sprint at the beginning of a marathon, you will not complete the race. Social media is not mandatory.  Social media is one option in a sea of marketing opportunities.  If your business is all about the numbers – consider other marketing methods such as direct mail, email, Google or [...]

Yesterday Twitter released the follow button and today Google countered with the +1 button.  Should you place all the new buttons on your web pages? The Twitter Tweet and Facebook Like buttons are standard.  Every page should have them available for viewers to share with their friends and followers. New buttons such as the Google [...]

Where is the best place to put your social media share icons? It seems logical that the bottom of the page would be the best place.  Obviously, when people are done reading they will want to share your great article on Facebook and Twitter. I’ve been experimenting and found that keeping the buttons at the [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans Guest: Geoff McMahen Time 40:00 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. [...]

How many times have you attended a networking event, connected with someone and promised to follow-up on Facebook. Unfortunately, you forgot. Don’t worry, there is an app for that – Instant Friend (for Android) This application uses QR codes and your smart phone scanning technology to connect on location.  As long as both of you [...]

Question and answer sites have been hot lately. Yahoo Answers has been a long time standby and Quora is one of the hot social media topics lately. Thursday, Facebook released their version of a question and answer service.  It is not yet available on your personal page, but if you are interested to see what [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans. Time 33:40 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment line: 646 [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans. Time 21:45 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment line: 646 [...]

Facebook and Path are working to change the direction of personal and social communication. Should the marketer care? Does it effect your business? Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans. Time 28:25 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated [...]

1) Whats new.  News, updates and releases related to digital marketing A) Webmaster tools update B) Facebook segmentation C) Twitter promoted accounts go live. 2) Topics of the week – digital marketing and social media. A)  With all the upgrades in platforms (ie New Twitter, facebook segmentation   groups, Linkedin Signal)  Do businesses really need to [...]