Podcast title: The Driven Business Podcast online since July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 20:36 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what [...]

Below are six recent updates and announcements that every web marketer and business owner should know about. 1) YouTube has updated their design to integrate (like other Google properties) with Google+. 2) Facebook has updated their insights (analytics) improving content effectiveness tracking. 3) LinkedIn added group demographics statistics to better understand the quality of each [...]

Facebook has launched their new Facebook insights system. Insights are statistics designed for administrators to visually see how well their posts are doing.  The system has multiple indicators such as  the size of the purple circles (seen below) indicating activity related to the page posts.  Administrators can also review the weekly total reach and the [...]

Podcast title: The Driven Business Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 26:35 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Tim Kloote Time: 17:29 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share [...]

I’ve set up quite a few Facebook pages for clients.  I’ve noticed that once a client’s page reaches about 100 followers or likes, the page seems to hit a critical mass. They often start to grow organically. What is organic growth?  I consider it growth without additional promotion needed. This includes adding new followers without [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Host Steve Gualtieri Time 24:45 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with [...]

Commenting on blogs is a great way to develop relationships.   Bloggers work hard and every comment is treasured.  Unfortunately, the rise of other social media has detoured many comments to sites like Twitter and Facebook.  This tends to leave some high quality bloggers feeling a little lonely. If your goal is to develop relationships than [...]

  The answer to the question depends on your target. The main general difference between Google and Facebook is that  Google AdWords target search results and Facebook targets demographics and interests.  Both are valid methods of advertising. Few people list their interest as the law unless they are a lawyer.  If someone is searching for [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans Time 18:20 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment line: 646 [...]