According to Google and their experiment with retail stores – retail outlets do receive a lift in sales as a result of Adwords advertising buys.

In my opinion, based on reading between the lines of the above video, you need to spend a lot of money. Big budgets result in what is effectively a branding campaign.

If enough people are exposed to a name or brand enough times, statistics suggest a percentage of those viewers will take action. Like a billboard, TV commercial or radio advertisement, a large branding campaign with a good message will drive in-store traffic.

The question is – are there better branding and advertising avenues? Is a Google AdWords branding campaign more efficient and less costly than other traditional options?

If you have the budget (over a few hundred dollars a day) it’s worth a targeted regional market test.

Rosh

• Podcast title: The Driven Business
• Hosts Rosh Sillars and Greg Evans.
• Time 28:16
• Bi-weekly podcast
• The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the digital world.
• Topics in this weeks show:  Using video to promote your business,  using video for testimonials, youtube, branding, personal branding, corporate branding, using video to representing yourself, create trust, using video for demonstration, video can help your bottom line, education use of video, using behind the scenes to develop relationships with clients,  tips and tricks for video, lighting, be aware of the shadows in video, how do you frame the shot?, Audio is very important, tools for audio, should you record audio separately? Pay attention to the details. vemeo.com
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• Email Greg
• Synectics Media –  248 246 6855