Below are six recent updates and announcements that every web marketer and business owner should know about. 1) YouTube has updated their design to integrate (like other Google properties) with Google+. 2) Facebook has updated their insights (analytics) improving content effectiveness tracking. 3) LinkedIn added group demographics statistics to better understand the quality of each [...]

In Google Analytics, under keywords, you will find the total number of keywords used to find your website via the search engines. This is an important number. What is your number? Too many business owners focus only on the rankings of their favorite keywords in search results.  They define success by their pet keywords moving [...]

Why would you take the time to review your LinkedIn Analytics? Did you know Analytics are available for your business page? Search for your company in the search box on LinkedIn.  If you are an administrator for your company page you should see a tab for Analytics LinkedIn Analytics are not very deep, but if [...]

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Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans. Time 23:05 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Show Notes: 1) [...]

This week Greg and Rosh talk about video for online marketing, the Facebook like it button, Analytics, who likes your site? Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:55 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. [...]