The Driven Business » adwords http://www.thedrivenbusiness.com Sat, 04 Feb 2012 00:41:51 +0000 en hourly 1 http://wordpress.org/?v=3.3 The Driven Business no The Driven Business » adwords http://www.thedrivenbusiness.com/wp-content/plugins/powerpress/rss_default.jpg http://www.thedrivenbusiness.com Is blogging dead? : Podcast 48 http://www.thedrivenbusiness.com/index.php/2012/02/is-blogging-dead-podcast-48/ http://www.thedrivenbusiness.com/index.php/2012/02/is-blogging-dead-podcast-48/#comments Sat, 04 Feb 2012 00:32:45 +0000 Rosh http://www.thedrivenbusiness.com/?p=1025
Podcast title: The Driven Business
Podcast online since July 2009
Hosts: Rosh Sillars, Greg Evans and Geoff McMahen
Time: 29:51
The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners.
Comment line: 646 397 6741
Email rosh: rosh@synecticsmedia.com
Email greg: gevans@synecticsmedia.com
Synectics Media Twitter
Synectics Media Facebook

1) Whats new. News, updates and releases related to digital marketing:

2) Topics of the week – digital marketing and social media.

  • A) Death of Blogging: The use of blogging has dropped to 37% of the 2011 Inc. 500, representing a 26% decline from 50% in 2010, and an 18% fall from 45% in 2009, according to a study.

3) The Driven Business Tips (optional)
4) App of Week: hype HTML 5 animation
5) link of the week:http://searchenginewatch.com/article/2143521/Kick-Start-Your-PPC-Campaign-in-6-Easy-Steps
6) Action item: Review AdWords – its free

Share and Rate us

]]> http://www.thedrivenbusiness.com/index.php/2012/02/is-blogging-dead-podcast-48/feed/ 0 adwords,dropbox,iBook,Pinterest,ppc,search engine watch,Twitter advertsing Podcast title: The Driven Business Podcast online since July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 29:51 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrate... Podcast title: The Driven Business Podcast online since July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 29:51 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment line: 646 397 6741 Email rosh: rosh@synecticsmedia.com Email greg: gevans@synecticsmedia.com Email geoff geo@motionaudio7.com Synectics Media Twitter Synectics Media Facebook 1) Whats new. News, updates and releases related to digital marketing: A) iBook B) Dropbox offers up to 5GB of free space to anyone willing to go beta C) Pinterest is becoming more important D) Twitter Advertising 25k 2) Topics of the week – digital marketing and social media. A) Death of Blogging: The use of blogging has dropped to 37% of the 2011 Inc. 500, representing a 26% decline from 50% in 2010, and an 18% fall from 45% in 2009, according to a study. 3) The Driven Business Tips (optional) 4) App of Week: hype HTML 5 animation 5) link of the week:http://searchenginewatch.com/article/2143521/Kick-Start-Your-PPC-Campaign-in-6-Easy-Steps 6) Action item: Review AdWords – its free Share and Rate us The Driven Business no 29:51 First Circles Now Squares: Podcast 37 http://www.thedrivenbusiness.com/index.php/2011/09/first-circles-now-squares-podcast-37/ http://www.thedrivenbusiness.com/index.php/2011/09/first-circles-now-squares-podcast-37/#comments Wed, 14 Sep 2011 19:02:30 +0000 Rosh http://www.thedrivenbusiness.com/?p=740 Podcast title: The Driven Business
Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Tim Kloote
Time: 17:29
The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners.
Comment line: 646 397 6741
Email rosh: rosh@synecticsmedia.com
Email greg: gevans@synecticsmedia.com
Synectics Media Twitter
Synectics Media Facebook

1) Whats new.  News, updates and releases related to digital marketing:
  • A)  Posterous changes to squares – too little to late?
  • B)  Mac sales up, iPod down
  • C) Finally the drop box moblie interface has been upgraded
  • D) Twitter 100,000 million active users
2) Topics of the week – digital marketing and social media.
3) The driven business three tips:
  • A)  Review and compare your mobile analytics from last year.
  • B)  Download AdWords editor
  • C)  Monitor your website traffic (don’t just count your visits)
5) Action item: Build a powerpoint, Prezi or Slideshare for random presentations.
]]> http://www.thedrivenbusiness.com/index.php/2011/09/first-circles-now-squares-podcast-37/feed/ 0 adwords,dropbox,facebook,Google Analytics,inspectlet,iPad,iPhone,Mac,posterous,Prezi,Slideshare,Social Media Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans - Guest Hosts Geoff McMahen and Tim Kloote Time: 17:29 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated ma... Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans - Guest Hosts Geoff McMahen and Tim Kloote Time: 17:29 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment line: 646 397 6741 Email rosh: rosh@synecticsmedia.com Email greg: gevans@synecticsmedia.com Synectics Media Twitter Synectics Media Facebook 1) Whats new.  News, updates and releases related to digital marketing: A)  Posterous changes to squares - too little to late? B)  Mac sales up, iPod down C) Finally the drop box moblie interface has been upgraded D) Twitter 100,000 million active users 2) Topics of the week - digital marketing and social media. A) Inspectlet.com - Screen capture analytics. Design ideas. B) Trading boredom for stress C) A shared link in social media lasts 3.2 hours http://www.psfk.com/2011/09/a-shared-links-life-is-just-3-2-hours-headlines.html - is it worth it? 3) The driven business three tips: A)  Review and compare your mobile analytics from last year. B)  Download AdWords editor C)  Monitor your website traffic (don't just count your visits) 4) Link of the week: Nine facebook success stories http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-should-model/ 5) Action item: Build a powerpoint, Prezi or Slideshare for random presentations. The Driven Business no 17:29 Do Google Adwords Drive Offline Sales? http://www.thedrivenbusiness.com/index.php/2011/04/do-google-adwords-drive-offline-sales/ http://www.thedrivenbusiness.com/index.php/2011/04/do-google-adwords-drive-offline-sales/#comments Thu, 07 Apr 2011 20:15:59 +0000 Rosh http://www.thedrivenbusiness.com/?p=259

According to Google and their experiment with retail stores – retail outlets do receive a lift in sales as a result of Adwords advertising buys.

In my opinion, based on reading between the lines of the above video, you need to spend a lot of money. Big budgets result in what is effectively a branding campaign.

If enough people are exposed to a name or brand enough times, statistics suggest a percentage of those viewers will take action. Like a billboard, TV commercial or radio advertisement, a large branding campaign with a good message will drive in-store traffic.

The question is – are there better branding and advertising avenues? Is a Google AdWords branding campaign more efficient and less costly than other traditional options?

If you have the budget (over a few hundred dollars a day) it’s worth a targeted regional market test.

Rosh

]]> http://www.thedrivenbusiness.com/index.php/2011/04/do-google-adwords-drive-offline-sales/feed/ 0 SEO verses SEM: Podcast 28 http://www.thedrivenbusiness.com/index.php/2011/03/seo-verses-sem-podcast-28/ http://www.thedrivenbusiness.com/index.php/2011/03/seo-verses-sem-podcast-28/#comments Fri, 25 Mar 2011 00:54:32 +0000 Rosh http://www.thedrivenbusiness.com/?p=242 Podcast title: The Driven Business
Hosts: Rosh Sillars and Greg Evans.
Time 24:40
The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners.
Comment line: 646 397 6741
Email rosh: rosh@synecticsmedia.com
Email greg: gevans@synecticsmedia.com
Synectics Media Twitter
Synectics Media Facebook
1) What’s new.  News, updates and releases related to digital marketing:
2) Topics of the week – digital marketing and social media.
3) The driven business three tips: Geoff McMahen Motion Audio 7
4) link of the week: Thirty ways to optimize your site for speed
5) Action item: Check your website speed. http://tools.pingdom.com/
]]> http://www.thedrivenbusiness.com/index.php/2011/03/seo-verses-sem-podcast-28/feed/ 0 Is BP doing it right?: Podcast 08 http://www.thedrivenbusiness.com/index.php/2010/06/is-bp-doing-it-right-podcast-08/ http://www.thedrivenbusiness.com/index.php/2010/06/is-bp-doing-it-right-podcast-08/#comments Fri, 11 Jun 2010 13:54:56 +0000 Rosh http://www.thedrivenbusiness.com/?p=71 What do Greg and Rosh think about BP using AdWords for damage control over the gulf oil spill? How about the iPhone 4.

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