Posts Tagged ‘adwords’

Do you really need Google website optimizer?

Posted by Rosh on April 11th, 2012 under Integrated marketing, New Marketing, Tools Tags: , , , , ,  •  No Comments

Above is an example of a report from Google website optimizer.  The goal of this part of my campaign was to optimize a landing page to encourage people click on a button leading them to second page encouraging visitors to download some information. Website optimizer allows you to create multiple pages, the system will alternate […]

Half way to 100: Podcast 50

Posted by Rosh on March 12th, 2012 under Business, Podcast Tags: , , , , , , , ,  •  No Comments

Podcast title: The Driven Business Podcast online since July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 25.00 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what […]

Is blogging dead? : Podcast 48

Posted by Rosh on February 3rd, 2012 under Podcast Tags: , , , , , ,  •  No Comments

Podcast title: The Driven Business Podcast online since July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 29:51 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what […]

First Circles Now Squares: Podcast 37

Posted by Rosh on September 14th, 2011 under Business, Integrated marketing, Podcast, Social Media Tags: , , , , , , , , , , , , , ,  •  2 Comments

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Tim Kloote Time: 17:29 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share […]

Do Google Adwords Drive Offline Sales?

Posted by Rosh on April 7th, 2011 under New Marketing Tags: , , , , , ,  •  1 Comment

According to Google and their experiment with retail stores – retail outlets do receive a lift in sales as a result of Adwords advertising buys. In my opinion, based on reading between the lines of the above video, you need to spend a lot of money. Big budgets result in what is effectively a branding […]

SEO verses SEM: Podcast 28

Posted by Rosh on March 24th, 2011 under Podcast, SEO, Social Media Tags: , , , , , , , ,  •  1 Comment

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans. Time 24:40 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment line: 646 […]

Is BP doing it right?: Podcast 08

Posted by Rosh on June 11th, 2010 under Integrated marketing, New Marketing, Public Relations, SEO Tags: , ,  •  No Comments

What do Greg and Rosh think about BP using AdWords for damage control over the gulf oil spill? How about the iPhone 4. Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:14 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated […]