The Driven Business » advertising

Do Facebook Ads work?

Rosh — Fri, 24 Jun 2011 02:01:12 +0000

The answer to the question depends on your target.

The main general difference between Google and Facebook is that Google AdWords target search results and Facebook targets demographics and interests. Both are valid methods of advertising.

Few people list their interest as the law unless they are a lawyer. If someone is searching for a lawyer specializing in Real Estate law than a law firm targeting search with AdWords is a smart move.

If the advertiser is targeting lawyers – than Facebook may be the best advertising avenue. You can target the 12,120 people who Facebook lists under Lawyer in the United States. More key words such as law or legal would increase the number of prospects.

The Facebook ads we have managed for clients have worked well to drive traffic and convert to sales. Like websites the better and more targeted the landing page the better the conversion rate.

If you use Facebook as your landing page a custom Facebook page using iFrames is worth your consideration. Earlier this year Facebook opened up their system to iFrames giving marketers, designers and developers new opportunities.

Gateway pages are also a good option if your goal is to increase the number of Likes on a Facebook page. A gateway page requires the visitor to like the page before they can get to the goodies on the other side. Targeted Facebook ads leading to such pages seem to be effective. More data is needed, but the case studies seem encouraging.

Facebook Ads will work if you have great headlines to attract the clicks and a valuable well presented relevent offer on the other side.

Rosh

Do Google Adwords Drive Offline Sales?

Rosh — Thu, 07 Apr 2011 20:15:59 +0000

According to Google and their experiment with retail stores – retail outlets do receive a lift in sales as a result of Adwords advertising buys.

In my opinion, based on reading between the lines of the above video, you need to spend a lot of money. Big budgets result in what is effectively a branding campaign.

If enough people are exposed to a name or brand enough times, statistics suggest a percentage of those viewers will take action. Like a billboard, TV commercial or radio advertisement, a large branding campaign with a good message will drive in-store traffic.

The question is – are there better branding and advertising avenues? Is a Google AdWords branding campaign more efficient and less costly than other traditional options?

If you have the budget (over a few hundred dollars a day) it’s worth a targeted regional market test.

Rosh

Podcast 16: How do you build a community?

Rosh — Thu, 04 Nov 2010 13:33:12 +0000

Podcast title: The Driven Business
Hosts: Rosh Sillars and Greg Evans.
Time 23:05
The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners.
Show Notes:

1) Whats new. News, updates and releases related to digital marketing.

A) Feedburner update: More analytics
B) New Linked in Pages: recommendations – direct ads
C) Google place update important changes in display - more info http://su.pr/5CTx8F

2) Topic of the week – digital marketing and social media.

A) How to build a community

3) The driven business three tips:

A) Join an online professional group.
B) Check you insights for search at different time ranges.
C) Take time for R and R http://www.entrepreneur.com/article/217365

4) link of the week: Seth Godin Triiibe http://sethgodin.typepad.com/seths_blog/2010/11/invitation-to-join-the-triiibe.html

5) Action item: Fill out your Linkedin business page.