Posts Tagged ‘advertising’

Do Facebook Ads work?

Posted by Rosh on June 23rd, 2011 under Integrated marketing, New Marketing, Social Media Tags: , , , , ,  •  No Comments

  The answer to the question depends on your target. The main general difference between Google and Facebook is that  Google AdWords target search results and Facebook targets demographics and interests.  Both are valid methods of advertising. Few people list their interest as the law unless they are a lawyer.  If someone is searching for [...]

Do Google Adwords Drive Offline Sales?

Posted by Rosh on April 7th, 2011 under New Marketing Tags: , , , , , ,  •  No Comments

According to Google and their experiment with retail stores – retail outlets do receive a lift in sales as a result of Adwords advertising buys. In my opinion, based on reading between the lines of the above video, you need to spend a lot of money. Big budgets result in what is effectively a branding [...]

Podcast 16: How do you build a community?

Posted by Rosh on November 4th, 2010 under New Marketing, Podcast, Traditional Marketing Tags: , , , , , ,  •  No Comments

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans. Time 23:05 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Show Notes: 1) [...]