The Driven Business http://www.thedrivenbusiness.com Integrated marketing blog Fri, 25 Jun 2010 14:24:26 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 2006-2007 rosh@rosh.com (The Driven Business) rosh@rosh.com (The Driven Business) posts Integrated marketing blog The Driven Business The Driven Business rosh@rosh.com No no http://www.thedrivenbusiness.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg The Driven Business http://www.thedrivenbusiness.com 144 144 What does Google Caffeine mean for your Web site? Podcast 09 http://www.thedrivenbusiness.com/index.php/2010/06/what-does-google-caffeine-mean-for-your-web-site-podcast-09/ http://www.thedrivenbusiness.com/index.php/2010/06/what-does-google-caffeine-mean-for-your-web-site-podcast-09/#comments Fri, 25 Jun 2010 14:21:20 +0000 Rosh http://www.thedrivenbusiness.com/?p=75 Should you be concerned about Google Caffeine?.

  • Podcast title: The Driven Business
  • Hosts Rosh Sillars and Greg Evans.
  • Time 20:33
  • The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners.
  • Show Notes: 
  • Rosh Twitter
  • Comment line 206 202 3568
  • Synectics Media email
  • Email Rosh
  • Email Greg
  • Synectics Media –  248 246 6855
]]> http://www.thedrivenbusiness.com/index.php/2010/06/what-does-google-caffeine-mean-for-your-web-site-podcast-09/feed/ 0 00:01:01 Should you be concerned about Google Caffeine?. Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:33 The Driven Business is a podcast powered by Synectics ... Should you be concerned about Google Caffeine?. Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:33 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Show Notes:nbsp; Rosh Twitter Comment line 206 202 3568 Synectics Media email Email Rosh Email Greg Synectics Media - nbsp;248 246 6855 Integrated,marketing,,Podcast,,SEO,,Social,Media rosh@rosh.com no No Is BP doing it right?: Podcast 08 http://www.thedrivenbusiness.com/index.php/2010/06/is-bp-doing-it-right-podcast-08/ http://www.thedrivenbusiness.com/index.php/2010/06/is-bp-doing-it-right-podcast-08/#comments Fri, 11 Jun 2010 13:54:56 +0000 Rosh http://www.thedrivenbusiness.com/?p=71 What do Greg and Rosh think about BP using AdWords for damage control over the gulf oil spill? How about the iPhone 4.

]]> http://www.thedrivenbusiness.com/index.php/2010/06/is-bp-doing-it-right-podcast-08/feed/ 0 00:01:01 What do Greg and Rosh think about BP using AdWords for damage control over the gulf oil spill? How about the iPhone 4. Podcast title: The ... What do Greg and Rosh think about BP using AdWords for damage control over the gulf oil spill? How about the iPhone 4. Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:14 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Show Notes: Google Alerts, iPhone , CSS3 Rosh Twitter Comment line 206 202 3568 Synectics Media email Email Rosh Email Greg Synectics Media - nbsp;248 246 6855 Integrated,marketing,,New,Marketing,,Public,Relations,,SEO rosh@rosh.com no No The Driven Business Podcast 7 http://www.thedrivenbusiness.com/index.php/2010/06/podcast-7/ http://www.thedrivenbusiness.com/index.php/2010/06/podcast-7/#comments Fri, 04 Jun 2010 22:55:51 +0000 Rosh http://www.thedrivenbusiness.com/?p=66 Are you going to pay through the nose for your future phone data?, What should companies do first when it comes to social media, which Web site is more visited Facebook or Google, Is having 100,000 Twitter followers a good thing?

]]> http://www.thedrivenbusiness.com/index.php/2010/06/podcast-7/feed/ 0 00:01:01 Are you going to pay through the nose for your future phone data?, What should companies do first when it comes to social media, which ... Are you going to pay through the nose for your future phone data?, What should companies do first when it comes to social media, which Web site is more visited Facebook or Google, Is having 100,000 Twitter followers a good thing? Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 22:00 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Show Notes: Google Alerts, Facebook, Twitter,nbsp; Blue Ocean Strategy Rosh Twitter Comment line 206 202 3568 Synectics Media email Email Rosh Email Greg Synectics Media - nbsp;248 246 6855 Integrated,marketing,,New,Marketing,,Social,Media rosh@rosh.com no No Driven Business Podcast 6: Are marketers forgetting video? http://www.thedrivenbusiness.com/index.php/2010/05/driven-business-podcast-6-are-marketers-forgetting-video/ http://www.thedrivenbusiness.com/index.php/2010/05/driven-business-podcast-6-are-marketers-forgetting-video/#comments Fri, 21 May 2010 15:41:15 +0000 Rosh http://www.thedrivenbusiness.com/?p=61 This week Greg and Rosh talk about video for online marketing, the Facebook like it button, Analytics, who likes your site?

  • Podcast title: The Driven Business
  • Hosts Rosh Sillars and Greg Evans.
  • Time 20:55
  • The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners.
  • Show Notes: Canon 5D, Sony Flip, Facebook like it.
]]> http://www.thedrivenbusiness.com/index.php/2010/05/driven-business-podcast-6-are-marketers-forgetting-video/feed/ 0 00:01:01 This week Greg and Rosh talk about video for online marketing, the Facebook like it button, Analytics, who likes your site? Podcast title: The Driven Business Hosts ... This week Greg and Rosh talk about video for online marketing, the Facebook like it button, Analytics, who likes your site? Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:55 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Show Notes: Canon 5D, Sony Flip, Facebook like it. Rosh Twitter Comment line 206 202 3568 Synectics Media email Email Rosh Email Greg Synectics Media - nbsp;248 246 6855 Integrated,marketing,,New,Marketing,,Podcast,,Social,Media,,video rosh@rosh.com no No The Driven Business Podcast 5: Search Engine Optimization http://www.thedrivenbusiness.com/index.php/2010/03/the-driven-business-podcast-5-search-engine-optimization/ http://www.thedrivenbusiness.com/index.php/2010/03/the-driven-business-podcast-5-search-engine-optimization/#comments Thu, 11 Mar 2010 01:31:04 +0000 Rosh http://www.thedrivenbusiness.com/?p=54 This week Greg and Rosh talk the iPad, Google Wave and search engine optimization (SEO). Please be apart of the conversation by calling the comment line 206 202 3568.

  • Podcast title: The Driven Business
  • Hosts Rosh Sillars and Greg Evans.
  • Time 22:40
  • The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the
  • Rosh Twitter
  • Comment line 206 202 3568
  • Synectics Media email
  • Email Rosh
  • Email Greg
  • Synectics Media –  248 246 6855
]]> http://www.thedrivenbusiness.com/index.php/2010/03/the-driven-business-podcast-5-search-engine-optimization/feed/ 1 00:01:01 This week Greg and Rosh talk the iPad, Google Wave and search engine optimization (SEO). Please be apart of the conversation by calling the comment ... This week Greg and Rosh talk the iPad, Google Wave and search engine optimization (SEO). Please be apart of the conversation by calling the comment line 206 202 3568. Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 22:40 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the Rosh Twitter Comment line 206 202 3568 Synectics Media email Email Rosh Email Greg Synectics Media - nbsp;248 246 6855 Integrated,marketing,,Podcast,,SEO rosh@rosh.com no No The Driven Business Podcast 004 http://www.thedrivenbusiness.com/index.php/2009/12/the-driven-business-podcast-004/ http://www.thedrivenbusiness.com/index.php/2009/12/the-driven-business-podcast-004/#comments Wed, 16 Dec 2009 15:41:01 +0000 Rosh http://www.thedrivenbusiness.com/?p=44 This week we talk the about do’s and don’ts of social media. The Driven Business podcast is about integrated marketing.  Integrated marketing is about using the best of online and offline marketing to produce results that work.  Please be apart of the conversation by calling the comment line 206 202 3568.

  • Podcast title: The Driven Business
  • Hosts Rosh Sillars and Greg Evans.
  • Time 20:20
  • The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the digital world.
  • Topics on this weeks show:  Do’s and don’t of social media, Twitter, Facebook, Linkedin, Blogs, Who is following you? Solving problems with social media. Social media can be a waste of time or a powerful tool.
  • Rosh Twitter
  • Comment line 206 202 3568
  • Synectics Media email
  • Email Rosh
  • Email Greg
  • Synectics Media –  248 246 6855
]]> http://www.thedrivenbusiness.com/index.php/2009/12/the-driven-business-podcast-004/feed/ 0 00:01:01 This week we talk the about do's and don'ts of social media. The Driven Business podcast is about integrated marketing. nbsp;Integrated marketing is about using ... This week we talk the about do's and don'ts of social media. The Driven Business podcast is about integrated marketing. nbsp;Integrated marketing is about using the best of online and offline marketing to produce results that work. nbsp;Please be apart of the conversation by calling the comment line 206 202 3568. Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:20 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the digital world. Topics on this weeks show: nbsp;Do's and don't of social media, Twitter, Facebook, Linkedin, Blogs, Who is following you? Solving problems with social media. Social media can be a waste of time or a powerful tool. Rosh Twitter Comment line 206 202 3568 Synectics Media email Email Rosh Email Greg Synectics Media - nbsp;248 246 6855 Podcast,,Social,Media rosh@rosh.com no No The Driven Business Podcast 003 http://www.thedrivenbusiness.com/index.php/2009/08/the-driven-business-podcast-3/ http://www.thedrivenbusiness.com/index.php/2009/08/the-driven-business-podcast-3/#comments Sun, 30 Aug 2009 00:10:43 +0000 Rosh http://www.thedrivenbusiness.com/?p=38 The Driven Business podcast is about integrated marketing.  Integrated marketing is about using the best of online and offline marketing to produce results that work.  Please be apart of the conversation by calling the comment line 206 202 3568.

  • Podcast title: The Driven Business
  • Hosts Rosh Sillars and Greg Evans.
  • Time 28:16
  • Bi-weekly podcast
  • The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the digital world.
  • Topics in this weeks show:  Using video to promote your business,  using video for testimonials, youtube, branding, personal branding, corporate branding, using video to representing yourself, create trust, using video for demonstration, video can help your bottom line, education use of video, using behind the scenes to develop relationships with clients,  tips and tricks for video, lighting, be aware of the shadows in video, how do you frame the shot?, Audio is very important, tools for audio, should you record audio separately? Pay attention to the details. vemeo.com
  • Rosh Twitter
  • Comment line 206 202 3568
  • Synectics Media email
  • Email Rosh
  • Email Greg
  • Synectics Media –  248 246 6855
]]> http://www.thedrivenbusiness.com/index.php/2009/08/the-driven-business-podcast-3/feed/ 0 00:01:01 The Driven Business podcast is about integrated marketing. nbsp;Integrated marketing is about using the best of online and offline marketing to produce results that work. ... The Driven Business podcast is about integrated marketing. nbsp;Integrated marketing is about using the best of online and offline marketing to produce results that work. nbsp;Please be apart of the conversation by calling the comment line 206 202 3568. Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 28:16 Bi-weekly podcast The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the digital world. Topics in this weeks show: nbsp;Using video to promote your business, nbsp;using video for testimonials, youtube, branding, personal branding, corporate branding, using video to representing yourself, create trust, using video for demonstration, video can help your bottom line, education use of video, using behind the scenes to develop relationships with clients, nbsp;tips and tricks for video, lighting, be aware of the shadows in video, how do you frame the shot?, Audio is very important, tools for audio, should you record audio separately? Pay attention to the details. vemeo.com Rosh Twitter Comment line 206 202 3568 Synectics Media email Email Rosh Email Greg Synectics Media - nbsp;248 246 6855 Integrated,marketing,,New,Marketing,,Podcast rosh@rosh.com no No The Driven Business Podcast 002 http://www.thedrivenbusiness.com/index.php/2009/08/the-driven-business-podcast-2/ http://www.thedrivenbusiness.com/index.php/2009/08/the-driven-business-podcast-2/#comments Tue, 04 Aug 2009 12:30:13 +0000 Rosh http://www.thedrivenbusiness.com/?p=30 Driven Business is about integrated marketing.  Using the best of online and offline marketing to produce results that work.  Please be apart of the conversation by calling the comment line 206 202 3568.

  • The Driven Business
  • Hosts Rosh Sillars and Greg Evans.
  • Time 21:02
  • Bi-weekly podcast
  • The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the digital world.
  • Topics in this weeks show: Introduction to Synectics Media, Greg Evans, Web Site Landing pages, Web Site Content and SEO, Your web site message and call to action, Bounce rate, Social media, design of page, web site conversion, contact forms, Business follow up.
  • Rosh Twitter
  • Comment line 206 202 3568
  • Synectics Media email
  • Email Rosh
  • Email Greg
  • Synectics Media –  248 246 6855
]]> http://www.thedrivenbusiness.com/index.php/2009/08/the-driven-business-podcast-2/feed/ 0 00:01:01 Driven Business is about integrated marketing. nbsp;Using the best of online and offline marketing to produce results that work. nbsp;Please be apart of the conversation ... Driven Business is about integrated marketing. nbsp;Using the best of online and offline marketing to produce results that work. nbsp;Please be apart of the conversation by calling the comment line 206 202 3568. The Driven Business Hosts Rosh Sillars and Greg Evans. Time 21:02 Bi-weekly podcast The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the digital world. Topics in this weeks show: Introduction to Synectics Media, Greg Evans, Web Site Landing pages, Web Site Content and SEO, Your web site message and call to action, Bounce rate, Social media, design of page, web site conversion, contact forms, Business follow up. Rosh Twitter Comment line 206 202 3568 Synectics Media email Email Rosh Email Greg Synectics Media - nbsp;248 246 6855 Integrated,marketing,,Podcast,,Social,Media rosh@rosh.com no No The Driven Business Podcast 001 http://www.thedrivenbusiness.com/index.php/2009/07/the-driven-business-podcast-001/ http://www.thedrivenbusiness.com/index.php/2009/07/the-driven-business-podcast-001/#comments Tue, 07 Jul 2009 19:25:43 +0000 Rosh http://www.thedrivenbusiness.com/?p=16 The Driven Business Show Notes.

The Driven Business is about integrated marketing.  Using the best of online and offline marketing to produce results that work.  Please be apart of the conversation by calling the comment line 206 202 3568.

  • The Driven Business
  • Hosts Rosh Sillars and Greg Evans.
  • Time 20:00
  • Bi-weekly podcast
  • The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the digital world.
  • Topics in this weeks show: Social media, internet marketing, networking, information overload, What works?, basic marketing ideas, Sharing your story, People like to do business with people they like. Tools for doing business online.
  • Links: Google Alerts, insights for search, Google Wave
  • Rosh Twitter
  • Comment line 206 202 3568
  • Email Rosh
  • Email Greg
  • Synectics Media –  248 246 6855
]]> http://www.thedrivenbusiness.com/index.php/2009/07/the-driven-business-podcast-001/feed/ 0 00:01:01 The Driven Business Show Notes. The Driven Business is about integrated marketing. nbsp;Using the best of online and offline marketing to produce results that work. nbsp;Please ... The Driven Business Show Notes. The Driven Business is about integrated marketing. nbsp;Using the best of online and offline marketing to produce results that work. nbsp;Please be apart of the conversation by calling the comment line 206 202 3568. The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:00 Bi-weekly podcast The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Detroit Michigan based integrated marketing firm. We are focusing on combining the best of traditional marketing with what works in the digital world. Topics in this weeks show: Social media, internet marketing, networking, information overload, What works?, basic marketing ideas, Sharing your story, People like to do business with people they like. Tools for doing business online. Links: Google Alerts, insights for search, Google Wave Rosh Twitter Comment line 206 202 3568 Email Rosh Email Greg Synectics Media - nbsp;248 246 6855 Integrated,marketing,,New,Marketing,,Podcast,,Social,Media,,Traditional,Marketing,,Traditional,Media rosh@rosh.com no No Designed for the driven business http://www.thedrivenbusiness.com/index.php/2009/06/hello-world/ http://www.thedrivenbusiness.com/index.php/2009/06/hello-world/#comments Thu, 18 Jun 2009 00:26:48 +0000 admin http://www.thedrivenbusiness.com/wordpress/?p=1 The driven business is a company of people who understand that collaboration, experimentation, testing and doing what actually works is how the modern business will succeed.

Our theme is integrated marketing. We test all channels of marketing in order to find the best path to strong growth.

Integrated marketing is perfect for the driven business. It combines what works with traditional advertising, online marketing and social media.  The Internet generates new opportunities for the driven business to better serve existing clients and discover new prospects everyday.

What works is not necessarily the same for every business. This blog and podcast are designed to support you in your efforts to discover what works for your company.

]]> http://www.thedrivenbusiness.com/index.php/2009/06/hello-world/feed/ 0