1) Whats new. News, updates and releases related to digital marketing:

• A) iBook
• B) Dropbox offers up to 5GB of free space to anyone willing to go beta
• C) Pinterest is becoming more important
• D) Twitter Advertising 25k

2) Topics of the week – digital marketing and social media.

• A) Death of Blogging: The use of blogging has dropped to 37% of the 2011 Inc. 500, representing a 26% decline from 50% in 2010, and an 18% fall from 45% in 2009, according to a study.

3) The Driven Business Tips (optional)
4) App of Week: hype HTML 5 animation
5) link of the week:http://searchenginewatch.com/article/2143521/Kick-Start-Your-PPC-Campaign-in-6-Easy-Steps
6) Action item: Review AdWords – its free

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1) Whats new. News, updates and releases related to digital marketing:

• A)Forrester: Nearly 50% of businesses now issuing Macs, 27% support the iPad
• B) FBI wants to monitor social networks
• C) Google policy

2) Topics of the week – digital marketing and social media.

• A) Marketing solar system – Are your planets revolving or floating away?

3) The Driven Business Tips (optional)
4) App of Week: Launch List
5) link of the week: Online press releases
6) Action item: Synchronize your marketing efforts

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Rosh Sillars Social media and digital marketing for photographers.

1) Whats new. News, updates and releases related to digital marketing:

• A) New Google Social
• B) Pinterest
• C) 46% of people think tablets will replace laptops

2) Topics of the week – digital marketing and social media.

• A) Are businesses missing out on mobile?

3) App of Week: http://www.evernote.com
4) link of the week: http://mashable.com/2012/01/09/increase-google-rank/
5) Action item: Re – evaluate your mobile plan?

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Pinterest is one of the hottest social media platforms of 2012.  If you have a good idea, cool product or unique service with a   quality visual to accompany it — you have an opportunity.  The Pinterest community will help to spread the word.

Pinterest is a visual sharing community.  People pin items they find interesting to their personal digital bulletin boards.  Members often have multiple themed boards.  Some people will collect ideas for their new home, create a visual grouping of material goals or collect craft ideas.

Community members may follow other members or boards they find interesting. They can repin or share their favorite pinned items found within the community or around the web.

One nice side effect of your images being pinned within Pinterest community are the search engine optimization (SEO) benefits.  Pinterest links to the original webpage the photograph or graphic is located.  Pinterest also delivers traffic from activity on their website from people interested in more information about the subject.  For marketers and business owners that is good news for their product or service.

Other websites such as Quora are experimenting with similar bulletin board features.  As with any new social media concept you never know what website will be the last standing, but for now Pinterest is worth your attention.

Rosh

Rosh Sillars Social media and digital marketing for photographers.

1) Whats new. News, updates and releases related to digital marketing:

• A) Facebook Timeline released Thursday.
• B) Twitter Brand pages
• C) Klout Launches Sashes and ‘Add a Topic’ Button 
• D) Clearly

2) Topics of the week – digital marketing and social media.

• A) 65% Of Mobile Hotels Bookings Are Same-Day [Headlines] @PSFK
• B) Email is the top digital ad spend increase.
• C) Digg Makes Sharing Its Links to Facebook Automatic

3) App of Week: Google Currents
4) link of the week: www.rockthepost.com , https://www.sanebox.com
5) Action item: Take look at Timeline.

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In the early days of current social media we really didn’t know what to think of Twitter. For most it was a great new chat platform.  Over time we discovered Twitter is not about chatting.  Twitter is a media stream.

Twitter is the people’s AP wire.  With the New New Twitter the company is beginning to show more signs that it is truly  embracing its media stream role on the Web.

The new hash tag symbol section Discover is the first easy to use function on Twitter designed for following what’s news.

You can set up the left column to follow trends based on location such as your city, country or worldwide.  The page displays top comments, blog posts, videos and photographs related to your selected subject.  A new feature suggests specific people to follow most closely related to the topic. You can use the search box at the top of the page to find just about any public information desired on the planet.

When the next disaster strikes all you need to do is flip over to the discover tab and click the related #hashtag or trending topic to keep up to date on the most current information in the world.

Twitter is by far the fastest source of news and information anywhere.  Now that they have a tab for that, it will help to secure Twitter as the go to source of information.

Rosh

Rosh Sillars Social media and digital marketing for photographers.

Some businesses are lucky.  They have a great product, share their story with the right people and the company grows via word of mouth (marketing).  Sadly, it doesn’t work that way for all businesses. Fortunately, podcasts can help.

To win in your industry continuous education is a must.  Podcasts are like going back to school.  There are thousands of amateurs and experts who share helpful business, marketing and industry information that can support the development of new ideas and business growth.   Many of these people blog.  Blogs can offer great information, but they take a lot of time to read.   Podcasts may be listened to while doing something else.

Business owners and marketers should listen to podcasts during their commutes, while working on repetitive tasks and during down time.  iTunes is an excellent source for podcasts.  Below is a list of a few good marketing podcasts to get you started.

Marketing Podcast List:

Marketing Offer Coffee

Six Pixel of Separation

The Bean Cast

Duct Tape Marketing

Managing the Gray

The Driven Business (Our Podcast)

Rosh Sillars Social media and digital marketing for photographers.

1) Whats new? News, updates and releases related to digital marketing:

• A) Foursquare rolls out new buttons
• B) New Facebook insights
• C) New YouTube Design
• D) New Google Drop-down menu

2) Topics of the week – digital marketing and social media.

• A) Social media – You are talking but are you listening?
• B) CEO bans email and encourages social networking

3) The Driven Business Tips: Create a list of blog, or social media topic to draw from.
4) App of Week: Mixtab
5) link of the week: The Top 25 Social Media Terms You Need To Know
6) Action item: Take a look at the new insights for Facebook and Linkedin.