LinkedIn has excellent new statistics available for their groups.  The stats make it easier to decide if you are attracting the right audience to your professional group.  If you are considering participating in a LinkedIn group, you can now check out the demographics. There are a number of good groups in [...]

Podcast title: The Driven Business – Since – July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 27:40 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what [...]

In Google Analytics, under keywords, you will find the total number of keywords used to find your website via the search engines. This is an important number. What is your number? Too many business owners focus only on the rankings of their favorite keywords in search results.  They define success by their pet keywords moving [...]

A core goal of marketing is to deliver the best message or impression to the right people.  Google circles support your effort to accomplish this goal. Many social media sites deliver the same message to all followers. Google plus allows people to easily segment their followers into circles.  General messages may be delivered to all [...]

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If your goal is to spread information than the Facebook subscribe button is for you. For a long time Facebook has required mutual acceptance for a connection to be made.  Twitter allows anyone to follow an unlocked Twitter media stream and the new Google plus offers the same non-mutual follow system. If you go to [...]

According to TechCrunch PayPal and Facebook will have a big announcement in a couple of weeks.  Obviously, e-commerce is in play.  If their collaboration makes it easier to do retail business on Facebook, I’m sure it will be a good thing.  My only concern is how many steps will it take to make a purchase. [...]

It has taken five years, but it seems that Twitter has gotten the hint that photography is an important part of their media stream. Twitter recently rolled out their new photo upload button.  The camera shaped icon is located under the status update box under the heading “what’s happening?”. The add your location icon is [...]

Google+ is made for social marketing. Social media is designed to be social. People don’t want messages they are not interested in hearing, seeing or receiving.  Unfortunately, many social media marketers use old school methods and shotgun messages to everyone.  Messages that don’t resonate with recipients and doesn’t foster social communication and relationships. Google+ offers [...]