Podcast title: The Driven Business – Since July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 29:44 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works [...]

Podcast title: The Driven Business – Since – July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 23:41 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what [...]

Pinterest is one of the hottest social media platforms of 2012.  If you have a good idea, cool product or unique service with a   quality visual to accompany it — you have an opportunity.  The Pinterest community will help to spread the word. Pinterest is a visual sharing community.  People pin items they find interesting [...]

  In the early days of current social media we really didn’t know what to think of Twitter. For most it was a great new chat platform.  Over time we discovered Twitter is not about chatting.  Twitter is a media stream. Twitter is the people’s AP wire.  With the New New Twitter the company is [...]

Podcast title: The Driven Business – Since – July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 25:30 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what [...]

Most business owners seem to know their industry and the basics of running a business.  Unfortunately, many are clueless about how to promote their company with the latest marketing techniques. Some businesses are lucky.  They have a great product, share their story with the right people and the company grows via word of mouth (marketing).  [...]

Below are six recent updates and announcements that every web marketer and business owner should know about. 1) YouTube has updated their design to integrate (like other Google properties) with Google+. 2) Facebook has updated their insights (analytics) improving content effectiveness tracking. 3) LinkedIn added group demographics statistics to better understand the quality of each [...]

You can make a good argument about many things being the biggest social media mistake.  obviously, the biggest mistake is the mistake you make. Being too aggressive is certainly a big mistake, talking about yourself all the time tends to hurt your chances of success and believing it’s all about how many people are following [...]

Facebook has launched their new Facebook insights system. Insights are statistics designed for administrators to visually see how well their posts are doing.  The system has multiple indicators such as  the size of the purple circles (seen below) indicating activity related to the page posts.  Administrators can also review the weekly total reach and the [...]

        LinkedIn has excellent new statistics available for their groups.  The stats make it easier to decide if you are attracting the right audience to your professional group.  If you are considering participating in a LinkedIn group, you can now check out the demographics. There are a number of good groups in [...]