Archive for the ‘Tools’ Category

Do you really need Google website optimizer?

Posted by Rosh on April 11th, 2012 under Integrated marketing, New Marketing, Tools Tags: , , , , ,  •  No Comments

Above is an example of a report from Google website optimizer.  The goal of this part of my campaign was to optimize a landing page to encourage people click on a button leading them to second page encouraging visitors to download some information. Website optimizer allows you to create multiple pages, the system will alternate […]

What’s new with G+?: Podcast 46

Posted by Rosh on January 20th, 2012 under Business, Podcast, Social Media, Tools Tags: , , , , , , ,  •  No Comments

Podcast title: The Driven Business – Since July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 29:44 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works […]

Are tabets taking over?: Podcast 45

Posted by Rosh on January 18th, 2012 under Podcast, Social Media, Tools Tags: , , , ,  •  No Comments

Podcast title: The Driven Business – Since – July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 23:41 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what […]

Marketing With Pinterest

Posted by Rosh on January 11th, 2012 under Business, New Marketing, Tools Tags: , , , ,  •  1 Comment

Pinterest is one of the hottest social media platforms of 2012.  If you have a good idea, cool product or unique service with a   quality visual to accompany it — you have an opportunity.  The Pinterest community will help to spread the word. Pinterest is a visual sharing community.  People pin items they find interesting […]

New New Twitter: embracing the media stream

Posted by Rosh on December 12th, 2011 under Social Media, Tools Tags: , , , , , ,  •  No Comments

  In the early days of current social media we really didn’t know what to think of Twitter. For most it was a great new chat platform.  Over time we discovered Twitter is not about chatting.  Twitter is a media stream. Twitter is the people’s AP wire.  With the New New Twitter the company is […]

A Long List of Social Marketing Updates :Podcast 43

Posted by Rosh on December 9th, 2011 under Business, Podcast, Social Media, Tools Tags: , , , , , , , , , , , , , ,  •  No Comments

Podcast title: The Driven Business – Since – July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 25:30 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what […]

Why Listen to Marketing Podcasts?

Posted by Rosh on December 5th, 2011 under New Marketing, Podcast, Social Media, Tools Tags: , , , , , , , , , ,  •  No Comments

Most business owners seem to know their industry and the basics of running a business.  Unfortunately, many are clueless about how to promote their company with the latest marketing techniques. Some businesses are lucky.  They have a great product, share their story with the right people and the company grows via word of mouth (marketing).  […]

Six things you should know (digital marketing)

Posted by Rosh on December 2nd, 2011 under SEO, Tools, video Tags: , , , ,  •  No Comments

Below are six recent updates and announcements that every web marketer and business owner should know about. 1) YouTube has updated their design to integrate (like other Google properties) with Google+. 2) Facebook has updated their insights (analytics) improving content effectiveness tracking. 3) LinkedIn added group demographics statistics to better understand the quality of each […]

The biggest social media business mistake

Posted by Rosh on November 28th, 2011 under Business, Social Media, Tools Tags: , ,  •  No Comments

You can make a good argument about many things being the biggest social media mistake.  obviously, the biggest mistake is the mistake you make. Being too aggressive is certainly a big mistake, talking about yourself all the time tends to hurt your chances of success and believing it’s all about how many people are following […]

How to use the new facebook insights

Posted by Rosh on November 25th, 2011 under Social Media, Tools Tags: , , , , ,  •  No Comments

Facebook has launched their new Facebook insights system. Insights are statistics designed for administrators to visually see how well their posts are doing.  The system has multiple indicators such as  the size of the purple circles (seen below) indicating activity related to the page posts.  Administrators can also review the weekly total reach and the […]