Podcast title: The Driven Business – Since – July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 27:40 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what [...]

A core goal of marketing is to deliver the best message or impression to the right people.  Google circles support your effort to accomplish this goal. Many social media sites deliver the same message to all followers. Google plus allows people to easily segment their followers into circles.  General messages may be delivered to all [...]

Why would you take the time to review your LinkedIn Analytics? Did you know Analytics are available for your business page? Search for your company in the search box on LinkedIn.  If you are an administrator for your company page you should see a tab for Analytics LinkedIn Analytics are not very deep, but if [...]

If your goal is to spread information than the Facebook subscribe button is for you. For a long time Facebook has required mutual acceptance for a connection to be made.  Twitter allows anyone to follow an unlocked Twitter media stream and the new Google plus offers the same non-mutual follow system. If you go to [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Steve Gualtieri Time: 20:49 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Tim Kloote Time: 17:29 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share [...]

Chances are more people check-in with Foursquare to your retail location, headquarters or office than you think. Who are they? I was reviewing the statistics for the Synectics Media main office and found some interesting information.  I knew three people in the office were publically fighting it out for mayorship.  What I didn’t realize is [...]

It’s been a year and a half since the release of the official Tweet button.  During this time I’ve continued to use TweetMeme – a popular third party application. Was this the right move? Early reviews suggest that TweetMeme is more effective – showing more Tweets than the Twitter Tweet button. I couldn’t find a [...]

I’ve set up quite a few Facebook pages for clients.  I’ve noticed that once a client’s page reaches about 100 followers or likes, the page seems to hit a critical mass. They often start to grow organically. What is organic growth?  I consider it growth without additional promotion needed. This includes adding new followers without [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Host Steve Gualtieri Time 24:45 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with [...]