One of the first places to start when it comes to search engine optimization (SEO) is what would you type in the search box? If you were looking for what you do, what would you ask Google? It means very little to be number one in search results for who you are.   Your company name [...]

Hubspot surveyed 4000 businesses content and lead generation data.  Their conclusion – more is better. Although it seemed obvious, it is nice to have confirmation. I’m often asked how often people or companies should post to their blog.  Consistency is the most important thing in my opinion, but the reality is the more posts on [...]

  While reviewing client search results for our search engine optimization (SEO) program I’ve noticed some startling issues creeping into Google results. Organic (unpaid) research results are disappearing. Arron Wall at SEObook has a good post addressing this issue. What is the issue? advertising and local search are replacing organic research results – especially above [...]

I subscribe to the concept that everything you do is related to marketing.  The list below is streamlined and updated for 2011. It is based on previous business and marketing lists I’ve created.  Enjoy. Create a Web site. If you don’t have one -  you are not in business. Start a blog. Note that social [...]

We’ve talked a lot about page speed lately on The Driven Business podcast.  Since our last podcast,  Google has released a new website speed measurement tool. Pagespeed.googlelabs.com The site is simple and easy to use.  It gives you a ranking from 1 to 100 and recommends how you can improve your website speed. The recommendations [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans. Time 24:40 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment line: 646 [...]

1) Whats new.  News, updates and releases related to digital marketing. A) Linkedin has added more professional information to their profile. B) Google Link analysis in webmaster tools. 2) Topics of the week – digital marketing and social media. A) What information should you share on line? B) End of CD or optical drives? 3) [...]

New format and taking integrated marketing.  Is flash coming to the iPhone? Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 27:04 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and [...]

Should you be concerned about Google Caffeine?. Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:33 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what [...]

What do Greg and Rosh think about BP using AdWords for damage control over the gulf oil spill? How about the iPhone 4. Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:14 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated [...]