Podcast title: The Driven Business Podcast online since July 2009 Host: Rosh Sillars Time: 20:00 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Show [...]

Below are six recent updates and announcements that every web marketer and business owner should know about. 1) YouTube has updated their design to integrate (like other Google properties) with Google+. 2) Facebook has updated their insights (analytics) improving content effectiveness tracking. 3) LinkedIn added group demographics statistics to better understand the quality of each [...]

Podcast title: The Driven Business – Since – July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 26:50 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what [...]

Podcast title: The Driven Business – Since – July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 27:40 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what [...]

In Google Analytics, under keywords, you will find the total number of keywords used to find your website via the search engines. This is an important number. What is your number? Too many business owners focus only on the rankings of their favorite keywords in search results.  They define success by their pet keywords moving [...]

Anchor text are the words people see connected to a website hyperlink. Search engines use this text to help identify what a webpage is about.  If a website has a lot of links directed to it containing the word food – a search engine can easily deduce that the page has something to do with [...]

    One way to keep track of search engine optimization (SEO) success is to measure the number of keywords people use to find your website. In your Google analytics account under traffic sources you will find a list for keywords (see figure on the left).  At the bottom of the list you will find [...]

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Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Steve Gualtieri Time: 20:49 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share [...]