Archive for the ‘SEO’ Category

Talking with Chris Marshall :Podcast 54

Posted by Rosh on January 28th, 2013 under SEO Tags:  •  No Comments

Podcast title: The Driven Business Podcast online since July 2009 Host: Rosh Sillars Time: 20:00 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Show […]

Six things you should know (digital marketing)

Posted by Rosh on December 2nd, 2011 under SEO, Tools, video Tags: , , , ,  •  No Comments

Below are six recent updates and announcements that every web marketer and business owner should know about. 1) YouTube has updated their design to integrate (like other Google properties) with Google+. 2) Facebook has updated their insights (analytics) improving content effectiveness tracking. 3) LinkedIn added group demographics statistics to better understand the quality of each […]

How to develop a SEO Plan: Podcast 41

Posted by Rosh on November 23rd, 2011 under Podcast, SEO Tags: , , , , , , , ,  •  No Comments

Podcast title: The Driven Business – Since – July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 26:50 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what […]

Will the new Google algorithm hurt your site rankings? :Podcast 40

Posted by Rosh on November 16th, 2011 under Podcast, SEO, Social Media, Tools Tags: , , , , ,  •  1 Comment

Podcast title: The Driven Business – Since – July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 27:40 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what […]

What is your keyword number?

Posted by Rosh on November 7th, 2011 under Business, SEO, Tools Tags: , , , ,  •  2 Comments

In Google Analytics, under keywords, you will find the total number of keywords used to find your website via the search engines. This is an important number. What is your number? Too many business owners focus only on the rankings of their favorite keywords in search results.  They define success by their pet keywords moving […]

Is Anchor text important?

Posted by Rosh on November 3rd, 2011 under SEO Tags: , , ,  •  No Comments

Anchor text are the words people see connected to a website hyperlink. Search engines use this text to help identify what a webpage is about.  If a website has a lot of links directed to it containing the word food – a search engine can easily deduce that the page has something to do with […]

Relevant keyword measurement for SEO

Posted by Rosh on October 17th, 2011 under SEO Tags: , , , ,  •  No Comments

    One way to keep track of search engine optimization (SEO) success is to measure the number of keywords people use to find your website. In your Google analytics account under traffic sources you will find a list for keywords (see figure on the left).  At the bottom of the list you will find […]

Google is now offering realtime analytics

Posted by Rosh on September 29th, 2011 under New Marketing, SEO, Tools Tags: , , ,  •  No Comments

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Will you use Google Wallet? Podcast 38

Posted by Rosh on September 22nd, 2011 under Business, Podcast, SEO, Social Media Tags: , , ,  •  No Comments

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Steve Gualtieri Time: 20:49 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share […]

How does Google make improvements to its search algorithm?

Posted by Rosh on August 25th, 2011 under New Marketing, SEO, Tools Tags: , , ,  •  No Comments