Podcast title: The Driven Business – Since – July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 27:56 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what [...]

I read an outtake from the May 2011 Esquire interview with Kid Rock a few days ago and he shared a secret that every business needs to understand. I like keeping up with Kid Rock (Bob Ritchie) because I knew him in the early days.  We didn’t hang out, but we knew each other from [...]

I subscribe to the concept that everything you do is related to marketing.  The list below is streamlined and updated for 2011. It is based on previous business and marketing lists I’ve created.  Enjoy. Create a Web site. If you don’t have one -  you are not in business. Start a blog. Note that social [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans. Time 26:12 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment line: 646 [...]

Facebook and Path are working to change the direction of personal and social communication. Should the marketer care? Does it effect your business? Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans. Time 28:25 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated [...]

What do Greg and Rosh think about BP using AdWords for damage control over the gulf oil spill? How about the iPhone 4. Podcast title: The Driven Business Hosts Rosh Sillars and Greg Evans. Time 20:14 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated [...]