The answer to the question depends on your target. The main general difference between Google and Facebook is that  Google AdWords target search results and Facebook targets demographics and interests.  Both are valid methods of advertising. Few people list their interest as the law unless they are a lawyer.  If someone is searching for [...]

Below is a list of seven helpful marketing infographics. Boosting sales on Facebook Mobile  Marketing infographic How small businesses are using social media The history of marketing New Marketing Trifecta Social Marketing Compass How people share content on the web  

Every event should have a hashtag.  This is a keyword with # sign next to it. This symbols helps people find, follow and connect with people tweeting about your event though twitter search. Once people find the hashtag they can save it and follow all the tweets related to the event. Why? This builds a [...]

When most people join Twitter they start tweeting about what they find interesting.  This is perfectly normal – it can also lead to Twitter failure. Twitter is key word sensitive. You attract what you Tweet. In many cases professionals tweet about their industry and attract people offering the same services.  This doesn’t pay the bills. [...]

  It already seems like you can do everything with your phone.  Web, email, cool applications and even make phone calls. Today, Google announced their new open source hardware available to manufactures who wish to integrate their product with the Android platform.   I’m not taking about computer and smart phone manufactures.  I mean refrigerator, lamp [...]

  While reviewing client search results for our search engine optimization (SEO) program I’ve noticed some startling issues creeping into Google results. Organic (unpaid) research results are disappearing. Arron Wall at SEObook has a good post addressing this issue. What is the issue? advertising and local search are replacing organic research results – especially above [...]

QR codes are taking off.  My next thought is will these nifty, but ugly codes litter the landscape? They are useful to deliver a message to people with smart phones. These codes are flexible. They can display a simple message, direct people to a website landing page or lead to a PayPal transaction. So far [...]

Many companies wonder where to start with social media. One of the biggest complaints about social media is that the people within an organization don’t have time to dedicate to the process.  When it comes to marketing and public relations businesses have two options – spend money or time. Social media is a representation of [...]

Every year video becomes more important to marketers. It has many uses and soon, if not already, video will be the standard for every website. Here are six ways you can use video now to support your marketing: YouTube makes it easy to upload, tag, and share videos. Their analytics gives the video producer insight [...]

I read an outtake from the May 2011 Esquire interview with Kid Rock a few days ago and he shared a secret that every business needs to understand. I like keeping up with Kid Rock (Bob Ritchie) because I knew him in the early days.  We didn’t hang out, but we knew each other from [...]