Archive for the ‘New Marketing’ Category

Will Googles Penguin update affect you?:Podcast 52

Posted by Rosh on June 11th, 2012 under New Marketing, Podcast, Social Media Tags: , , , ,  •  1 Comment

Podcast title: The Driven Business Podcast online since July 2009 Hosts: Rosh Sillars, Greg Evans and Geoff McMahen Time: 20:36 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what […]

Do you really need Google website optimizer?

Posted by Rosh on April 11th, 2012 under Integrated marketing, New Marketing, Tools Tags: , , , , ,  •  No Comments

Above is an example of a report from Google website optimizer.  The goal of this part of my campaign was to optimize a landing page to encourage people click on a button leading them to second page encouraging visitors to download some information. Website optimizer allows you to create multiple pages, the system will alternate […]

Marketing With Pinterest

Posted by Rosh on January 11th, 2012 under Business, New Marketing, Tools Tags: , , , ,  •  1 Comment

Pinterest is one of the hottest social media platforms of 2012.  If you have a good idea, cool product or unique service with a   quality visual to accompany it — you have an opportunity.  The Pinterest community will help to spread the word. Pinterest is a visual sharing community.  People pin items they find interesting […]

Why Listen to Marketing Podcasts?

Posted by Rosh on December 5th, 2011 under New Marketing, Podcast, Social Media, Tools Tags: , , , , , , , , , ,  •  No Comments

Most business owners seem to know their industry and the basics of running a business.  Unfortunately, many are clueless about how to promote their company with the latest marketing techniques. Some businesses are lucky.  They have a great product, share their story with the right people and the company grows via word of mouth (marketing).  […]

Are Google circles good for marketing?

Posted by Rosh on October 19th, 2011 under Integrated marketing, New Marketing, Social Media, Tools  •  No Comments

A core goal of marketing is to deliver the best message or impression to the right people.  Google circles support your effort to accomplish this goal. Many social media sites deliver the same message to all followers. Google plus allows people to easily segment their followers into circles.  General messages may be delivered to all […]

Google is now offering realtime analytics

Posted by Rosh on September 29th, 2011 under New Marketing, SEO, Tools Tags: , , ,  •  No Comments

You may find more of these videos on our facebook page.

Why use the Facebook subscribe button?

Posted by Rosh on September 26th, 2011 under New Marketing, Social Media, Tools  •  5 Comments

If your goal is to spread information than the Facebook subscribe button is for you. For a long time Facebook has required mutual acceptance for a connection to be made.  Twitter allows anyone to follow an unlocked Twitter media stream and the new Google plus offers the same non-mutual follow system. If you go to […]

Easy and social commerce

Posted by Rosh on September 23rd, 2011 under Business, New Marketing, Tools Tags: , , , , ,  •  No Comments

According to TechCrunch PayPal and Facebook will have a big announcement in a couple of weeks.  Obviously, e-commerce is in play.  If their collaboration makes it easier to do retail business on Facebook, I’m sure it will be a good thing.  My only concern is how many steps will it take to make a purchase. […]

Foursquare Demographic Statistics

Posted by Rosh on September 13th, 2011 under Business, New Marketing, Social Media Tags: , , , , ,  •  1 Comment

Chances are more people check-in with Foursquare to your retail location, headquarters or office than you think. Who are they? I was reviewing the statistics for the Synectics Media main office and found some interesting information.  I knew three people in the office were publically fighting it out for mayorship.  What I didn’t realize is […]

100: the magic facebook number?

Posted by Rosh on August 26th, 2011 under Business, New Marketing, Social Media, Traditional Media Tags: , , , , ,  •  3 Comments

I’ve set up quite a few Facebook pages for clients.  I’ve noticed that once a client’s page reaches about 100 followers or likes, the page seems to hit a critical mass. They often start to grow organically. What is organic growth?  I consider it growth without additional promotion needed. This includes adding new followers without […]