Above is an example of a report from Google website optimizer.  The goal of this part of my campaign was to optimize a landing page to encourage people click on a button leading them to second page encouraging visitors to download some information. Website optimizer allows you to create multiple pages, the system will alternate [...]

A core goal of marketing is to deliver the best message or impression to the right people.  Google circles support your effort to accomplish this goal. Many social media sites deliver the same message to all followers. Google plus allows people to easily segment their followers into circles.  General messages may be delivered to all [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Tim Kloote Time: 17:29 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share [...]

  The answer to the question depends on your target. The main general difference between Google and Facebook is that  Google AdWords target search results and Facebook targets demographics and interests.  Both are valid methods of advertising. Few people list their interest as the law unless they are a lawyer.  If someone is searching for [...]

How many times have you attended a networking event, connected with someone and promised to follow-up on Facebook. Unfortunately, you forgot. Don’t worry, there is an app for that – Instant Friend (for Android) This application uses QR codes and your smart phone scanning technology to connect on location.  As long as both of you [...]

Every year video becomes more important to marketers. It has many uses and soon, if not already, video will be the standard for every website. Here are six ways you can use video now to support your marketing: YouTube makes it easy to upload, tag, and share videos. Their analytics gives the video producer insight [...]

I subscribe to the concept that everything you do is related to marketing.  The list below is streamlined and updated for 2011. It is based on previous business and marketing lists I’ve created.  Enjoy. Create a Web site. If you don’t have one -  you are not in business. Start a blog. Note that social [...]

Today is my first day of regularly blogging on The Driven Business integrated marketing blog. I’m beginning my new venture breaking one of the rules of blogging – don’t write a first day introduction blog post. I’m not writing this post as an introduction, but to mark the beginning of a new case study.  I’ve [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans. Time 13:00 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with our listeners. Comment line: 646 [...]

1) Whats new.  News, updates and releases related to digital marketing A) Webmaster tools update B) Facebook segmentation C) Twitter promoted accounts go live. 2) Topics of the week – digital marketing and social media. A)  With all the upgrades in platforms (ie New Twitter, facebook segmentation   groups, Linkedin Signal)  Do businesses really need to [...]