According to TechCrunch PayPal and Facebook will have a big announcement in a couple of weeks.  Obviously, e-commerce is in play.  If their collaboration makes it easier to do retail business on Facebook, I’m sure it will be a good thing.  My only concern is how many steps will it take to make a purchase. [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Steve Gualtieri Time: 20:49 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Hosts Geoff McMahen and Tim Kloote Time: 17:29 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share [...]

Chances are more people check-in with Foursquare to your retail location, headquarters or office than you think. Who are they? I was reviewing the statistics for the Synectics Media main office and found some interesting information.  I knew three people in the office were publically fighting it out for mayorship.  What I didn’t realize is [...]

*podcast recorded early august 2011 Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Host Geoff McMahen Time 27:440 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. [...]

I’ve set up quite a few Facebook pages for clients.  I’ve noticed that once a client’s page reaches about 100 followers or likes, the page seems to hit a critical mass. They often start to grow organically. What is organic growth?  I consider it growth without additional promotion needed. This includes adding new followers without [...]

Podcast title: The Driven Business Hosts: Rosh Sillars and Greg Evans – Guest Host Steve Gualtieri Time 24:45 The Driven Business is a podcast powered by Synectics Media. Synectics Media is a Metro Detroit Michigan based integrated marketing firm. We focus on combining the best of traditional and online marketing. We share what works with [...]

It has taken five years, but it seems that Twitter has gotten the hint that photography is an important part of their media stream. Twitter recently rolled out their new photo upload button.  The camera shaped icon is located under the status update box under the heading “what’s happening?”. The add your location icon is [...]

  In China people hand you a business card with two hands and palms up. Not so in the US. I was at a networking event last night, and I noticed something.  A lot of people were more interested in shoving their business card in to my hand and moving on.   Many didn’t even ask [...]

Google+ is made for social marketing. Social media is designed to be social. People don’t want messages they are not interested in hearing, seeing or receiving.  Unfortunately, many social media marketers use old school methods and shotgun messages to everyone.  Messages that don’t resonate with recipients and doesn’t foster social communication and relationships. Google+ offers [...]