Greg Evans is the owner of the integrated marketing firm Synectics Media. Rosh Sillars (aka new media photographer) is the owner of the creative representation firm the Rosh Group, Inc and consultant for Synectics Media.  Both Rosh and Greg have over thirty years experience supporting clients with traditional and online marketing.

A driven business is a company of people who understand that collaboration, experimentation, testing and doing what actually works is how the modern business will succeed.

Our theme is integrated marketing. We test all channels of marketing in order to find the best path to strong growth.

Integrated marketing is perfect for the driven business. It combines what works with traditional advertising, online marketing and social media.  The Internet generates new opportunities for the driven business to better serve existing clients and discover new prospects everyday.

What works is not necessarily the same for every business. This blog and podcast are designed to support you in your efforts to discover what works for your company.