Synectics Media Facebook

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1) Whats new. News, updates and releases related to digital marketing:
A) Google Penguin
B) website optimizer moving to analytics
C) Facebook pay for promotion
D) so.cl
2) Topics of the week – digital marketing and social media.
A) SVmixradio

3) The Driven Business Tips
4) App of Week: Siri for android options
5) link of the week: Calm.com
6) Action item: Fill in a few new places to be found. connnect.me and about.me/

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Rosh and Geoff with ROMA team memebers Patt Trama and Greg Lutz join Shawn Donatella on http://www.svmixradio.com.   Link to video.

Microsoft has a new social media website.  Yes, another one to add to your growing list.

Currently, the site is in private beta and you need an invite to get it.  The site combines search and social media designed for students looking for research information.

At first, I didn’t find the site very intuitive.  As I play I’ve started to like it a little more, but not enough to replace my current core social media.  The best innovation, in my opinion, is the ability to select various search results and share them as a group.

When using the search feature you will find these groupings as part of your search results.   In other words, it an opportunity to find the best information already grouped together by others searching for the same information before you.

Another interesting feature is the video party concept.  Currently, I’ve not explored the video system in-depth.  My first impression is that this is a Microsoft variation of Google + hangouts.

What do you think?

Above is an example of a report from Google website optimizer.  The goal of this part of my campaign was to optimize a landing page to encourage people click on a button leading them to second page encouraging visitors to download some information.

Website optimizer allows you to create multiple pages, the system will alternate the pages and report back how each page performed against the other(s).  As you can see from the data above my test page did 37% better than the original page.   That was significant enough for me to replace the original page with my challenging page.

As tempting as it is to make judgements early in the process make sure your pages have at least 100 total visitors before you come to any conclusions or stop the campaign.

The next step in the process is to test another page to see if I can make additional improvements.  First, I will let the winner run a while.  If you immediately challenge the winning page you may lose out on opportunities, especially if your new challenge page does poorly.   Give each campaign time to breath.

Once you have established a winning page, don’t make major changes moving forward.  One adjustment is best.  The reason is if you make multiple adjustments to the challenge page you will not know which of the changes helped or hurt the new page.

Ultimately, the above campaign had three pages in the sales funnel.  A landing page, email/download page and a thank you page.  Both the landing page and download page needed to be optimized to improve conversions.   The landing page ,at the time of this writing, has a 32.1% conversion rate and the email page has a 32% conversion rate.  This means about 10 out of every 100 people who visit the landing page move through the sales funnel by clicking the right button, entering their email and download the information.

If your landing page receives 100 visitors a month minor tweaks once in a while are OK.  If your site receives 10,000 or more a month additional tweaks can represent a lot of money.  Even a .05 percent improvement can make a big income difference on high traffic websites.

Optimizer is not hard to use, but you do need to understand how to insert a little code into your webpages.

When should you use optimizer?  When you are trying to decide on an important page for  your website, optimizer is often helpful.  I recommend you use website optimizer every time you use landing pages for email or internet advertising.  And you should always use landing pages for these campaigns.

Rosh

Synectics Media Facebook

1) Whats new? News, updates and releases related to digital marketing:
A) Instagram for Android
B) Google Ads targeting Zip codes (like Facebook)
C) Who is number 3? in social media.
D) Timeline full swing now for pages.
2) Topics of the week – digital marketing and social media.
A) Book launch process… http://www.onehourphotographer.com  After you download the book email me if you would like the full version.
3) The Driven Business Tips (optional)
4) App of Week:www.clarify-it.com better screen shot software
5) link of the week:http://socialmediatoday.com/pammoore/476234/15-must-know-tips-rock-your-new-facebook-timeline-business-page
6) Action item: Champion someone in social media

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Podcast: Play in new window | Download

Linkedin is more than just a resume holder. It is a great research tool.

1) Whats new. News, updates and releases related to digital marketing:

• A) Apple is worth more than Microsoft and Google combined
• B) Linked in 150 million (and posting a profit)
• C) 50 million views — walk off the earth
• D) Nine mew languages for Google Analytics
• E) Google + still growing
• F) sqrt(cos(x))*cos(300x)+sqrt(abs(x))-0.7)*(4-x*x)^0.01, sqrt(6-x^2), -sqrt(6-x^2) from -4.5 to 4.5

2) Topics of the week – digital marketing and social media.

• A) Linkedin opportunites
• B) Rosh shares a business story about good business “The Film Story”
• C) Email from Joy

3) App of Week: Name check namechk.com
4) Link of the week: 6 reasons you need to charge more
5) Action item: Up date your Linkedin account

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